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Representing food companies

Manuel is a respected and trusted voice in the health, wellness, and food industry.

With his 18 years of experience in the field of food and nutrition, and published author of three nutrition and wellness books, Manuel has extensive experience working as a spokesperson. He acted as a national spokesperson for the Academy of Nutrition and Dietetics (2010-2013), which makes him an in demand bilingual spokesperson, taking care of both the general and the Latino/Hispanic markets.

He has represented national food companies such as Eggland’s Best, Pop Chips, 7-Eleven and Mikes Hard Lemonade. He has also served as a spokesperson for statewide campaigns for the “California Latino 5-A-Day Program” and “Got Milk”.

He acted as a media representative for the brand Foster Farms (one of the largest chicken producers on the West Coast). Their campaign enlisted him as their trusted Foster Farms’ nutritionist to serve as the key spokesperson. He acted as a primary brand ambassador to discuss the health attributes of Foster Farms’ chicken compared to “plumped” chicken competitors, and further explained the contribution of high-sodium consumption and other poor nutrition habits to ailments prevalent in the Latino community such as cardiovascular disease, high blood pressure, diabetes and obesity.

The program was widely successful in informing consumers about plumping and convincingly differentiating Foster Farms’ truly natural products from the saltwater-injected products of its competitors. The event strategy helped forge over 400,000 personal interactions with consumers and media hits yielded over two million media impressions. By the end of 2009, their efforts resulted in increasing brand awareness and maintaining Foster Farms’ position as the preferred poultry brand of Latino consumers in California, despite the brand’s premium price and an economic recession. Furthermore, company research revealed that PR initiatives had a high recall rate among Latino consumers.

The Pichuberry Company has contracted Manuel as the chief of public relations and national spokesperson and is responsible for developing and conducting Pichuberry’s public relations campaigns regionally, and nationwide. Within a year Manuel has successfully taken the Pichuberry fruit to a national level of recognition through traditional media, print, online and social media.

The Canola Counsel of Canada (CCC) has contracted Manuel for the last two years to serve as a national spokesperson for CanolaInfo, the non-profit, global promotion program for canola oil of the CCC. He started with the United States Latino Market and has expanded to the general market.

Revival Labs has contracted Manuel as their national dietitian spokesperson for both markets English and Spanish to help them promote their unique wellness formula youthH2O, containing three Peruvian superfoods (maca, camu-camu, and purple corn).

To discuss Manuel’s representation as a spokesperson or ambassador for your company, please contact Manuel can work with your company to best fit your needs, whether this is for a short campaign, launch of product, “Pay-for-Play” or traditional retainer contracts.


Healthy food choices for kids

Great Day Houston

Introduces the Pichuberry


Interview on the Pichuberry

KBNT Despierta san diego

Manuel Villacorta foster farms nutritionist

Mundo Fox

Parrillas sanas con aceite canola


5 super alimentos que debes comer

eggland's logo canola info logo pop chips logo 7 eleven logo mikes logo pichuberry logo youth h2o logo academy of nutrition and dietetics logo

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